In our latest Behind the Hype episode, we unravel the story of the Mercedes-Maybach S-Class, where luxury meets legacy. From high-profile drives embraced by celebrities like Drake and Travis Scott to featuring in renowned TV series like Succession and Suits, and an exclusive partnership with the late Virgil Abloh—the sole car maker to collaborate with the visionary designer. From celebrities to silver screens, witness how Maybach’s S-Class became the epitome of opulence, status, and timeless elegance.
00:00 Intro
1:15 Mercedes-Maybach Lineage
2:00 S-Class Model
2:21 ‘Project MAYBACH’ in partnership with Virgil Abloh
2:59 Maybach S680 by Virgil Abloh
3:10 Haute Voiture
3:55 Night Series
4:25 GLS and EQS
4:49 The Next Level of Luxury
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