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Lady Gaga jumped off the roof. Katy Perry danced with Left Shark. And now, Justin Timberlake posed with the apparently uninterested Selfie Kid. Once again, the best part of a Super Bowl halftime show was watching yet another instant meme created right before our eyes. But this is a stranger phenomenon: 13-year-old Ryan McKenna shot to viral fame by simply holding his phone, and looking at it for awhile. Is there any more to the story than that? Sort of! Here are few quick facts you may not know about the Selfie Kid’s big moment…

Mystery solved | 0:32
School legend | 1:20
Free publicity | 1:59
Patriots fan | 2:33
Fifteen minutes | 3:03

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Plenty of entertainment brands tackle Hollywood, but Nicki Swift stands apart in style and smarts. Spending time with us is like hanging out with friends who keeps the conversation clever, quick, and classy. We dish out the good stuff on all your favorite celebs, add expert analysis, then move on to the next hot topic, all without breaking a sweat.